If you select this option, and have selected that you wish to create ‘Exact Match’ keywords, you will also see the Exact Cross Negatives option. ‘Split Ad Groups By Match Type’ will name each ad group based on its match type by adding a pipe and the match type to the ad group name (For example ‘Keyword | Broad’). Next up you have two options regarding ad group creation: Choose to split ad groups by match type, or add exact cross negatives Once you’ve filled in your campaign name you need to decide on your keyword match type settings within the sidebar: Choose the match types you want to build out!įlick the switch for all the match type variants you would like to be created (you’ll need to select at least one). You should be taken to the SKAG Input sheet once the combinations have finished being created, this sheet allows you to specify a campaign name to attach to a keyword. Once you’ve added your root words and chosen your sequence you can hit the Run button to Combine Root Keywords and produce the combined results. If you don’t want to use this feature it will default to 12345, checking for the last column containing data, so the tool would see that column Root #5 is empty and not use this to create combinations. Go forth and multiply with our SKAG sequencing tool! You can enter as many of these as you want, providing they are separated by a comma. For example, 123 would combine ‘Root #1’, ‘Root #2’ and ‘Root #3’ in order (as with the example above). ‘Root Keyword Combinations’ allows you to choose a custom order for the root combinations you’ve inputted. The first of these relates to the root keywords section.
The inbuilt sidebar allows you to configure how your campaigns are created based on a series of inputs you can fill in. If sequenced in order, this would output results such as:Įnterprise employee advocacy software, best social sharing tool etc.
Here is an example: Create your keyword combinations in the ‘Root KW’ sheet Tip: Keyword Planner is a great tool to come up with ideas, to make sure you don’t miss anything out of your build.
These are the combinations of words you would like to use to generate your keywords, this system allows you to easily combine common terms across all your keywords without having to use lots of manual input. Choose your ‘Root Keywords’įirst thing you will want to do is input your root keywords in the Root KW sheet. This should prompt you to allow the creation of templated sheets and will open the sidebar. You can launch the sidebar from the ‘ Launch SKAG Builder‘ option under ‘ Add-Ons > Skag Builder‘. Our video guide below goes into detail about installing and using the add-on to get SKAG builds up and running in no time.
Simply install from the G-Suite marketplace, create a new spreadsheet file whenever you want to create a build and run the tool from the Add-ons menu. Setting up your Single Keyword Ad Groups is easy with our Google Sheets add-on.
Introducing the ‘SKAG Builder’ by Bind Media! This tool is here to assist you in setting up Single Keyword Ad Groups (SKAGs) builds quickly and efficiently with your chosen keywords.īefore I dive into the details I’d like to thank Josh, our Technical Director, for writing all ~950 lines of code and helping to package this into something that is now available as a Google Sheets Add-On in the G-Suite Marketplace.